This campaign celebrates the 100 years of the largest brand in Latin America.
A commitment to the future, today, tomorrow, and for the next 100 years.
To began this new era the brand decided change the logo and created a new tagline.
A commitment to the future, today, tomorrow, and for the next 100 years.
To began this new era the brand decided change the logo and created a new tagline.
This new logo was born in the last round of the Brazilian championship.
We had the idea to use a traditional media, the little ball of the goals in the other games, to present Itaú's new brand.
We had the idea to use a traditional media, the little ball of the goals in the other games, to present Itaú's new brand.
