Itaú, the most valuable brand in Latin America, is turning 100 years old. The bank wanted to celebrate this moment with someone who embodies the brand's values and challenges the spirit of the times. So, Madonna was invited to co-create a film. However, fans want more, and Itaú delivered the biggest show of Madonna's career.
See Christ, the queen, or both?
La Isla Bonita It became an entire beach of dance.
You are arriving at the largest dance floor in the world.
Cannes Lion - Winner
1 x Bronze - PR
1 x Shortlist
Clube de Criação de São Paulo
1 x Silver - PR
Effie Latam
1 x Silver - PR
El Ojo
1 x Silver - PR
Profissionais do ano - Integrated campaign
1 x Shortlist
1 x Bronze - PR
1 x Shortlist
Clube de Criação de São Paulo
1 x Silver - PR
Effie Latam
1 x Silver - PR
El Ojo
1 x Silver - PR
Profissionais do ano - Integrated campaign
1 x Shortlist
